Introduction to digital qualitative research – University of Copenhagen

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Introduction to digital qualitative research

What Seminar
Topic Introduction to digital qualitative research
Date 11 October
Time 14.00-15.30
Where CSS, bld. 5.0.22, Øster Farimagsgade 5, 1014 Copenhagen K

This seminar provides a broad overview of the field of digital qualitative research. It looks at the main reasons behind the 'digital turn', and describes trends and dominant digital methods. The seminar considers some key differences between social life online and offline (how social identities are projected, how language differs, how the meaning of ‘community’ changes); differences in the research process online and offline; success factors when planning and delivering online research projects and ethical considerations. Two cases studies - one based on mobile qualitative interviews, the other based on online research communities - are used to illustrate how two different digital methods can be used.

The seminar will be delivered by Dr Marie-Claude Gervais who is Research Director at Dub, one of the world’s leading digital research agencies, as well as Research Director at Versiti, an agency specialising in diversity. She has 20 years’ experience in delivering qualitative research - both online and offline - on a wide range of issues. She specialises in health inequalities. Marie-Claude was a Lecturer in Social Psychology at the London School of Economics for seven years before creating her own research agencies.

The seminar takes place 11 October 2017 from 14.00 to 15.30 in room CSS 5.0.22. The seminar is open to all and hosted by the Centre for Medical Science and Technology Studies and the Master in Public Health programme.